Introduction

XYZ Concepts is an emerging brand in the pesticide industry. XYZ is known for its safe and effective, non-toxic, USDA certified, and eco-friendly distribution across the United States of America. It is a family-owned brand that started with a motive of making green and sustainable pesticides over the market. It offers naturally derived products that are replacing synthetic pesticides. XYZ Concepts offers solutions for all bug-related issues and guarantees maximum protection for families, pets, and homes. The products offered by XYZ work against rodents, bed bugs, fleas, ticks, lice, and several other common household pests. These products are sufficiently able to repulse bugs and also safe to use around pets and children. For building a brand and picking up its prominence over the globe, XYZ needs to conquer different difficulties that hold up traffic. XYZ Concepts was experiencing common branding challenges like in achieving marketing communication, building a digital strategy, maintaining brand relevance, creating a brand strategy that provides clarity of the product, and more often building a brand internally.

Challenges XYZ approached AB Branding's team to overcome digital presence and reach out to potential customers all over the globe. The AB team took a deeper dig to help XYZ Concepts to know the challenges they are facing to make their presence online and market their products online. Having a profound discussion to comprehend the products and brand helped our team to assess the significant difficulties they were confronting:

• Brand Building: XYZ team lacks brand-building links and media placements to drive traffic and push brands.

• Growth Trends: XYZ Concepts team should know about the current marketing status as they are already facing challenges in building a digital strategy and maintaining brand relevance. They need to focus on current strategies and user-focused optimizations.

- Key Market Players: From choosing the right word or phrase for the type of service and business offered to the campaign.

• Optimized Content: Content impacts everything from site structure to inward interfacing strategies. Having the right team to compose or somebody who realizes how to construct your image by content and convey instinctive and thorough topical encounters by meeting business targets.

A thorough analysis and strategies faced by XYZ Concepts, helped our team to look into their concern and work on SEO strategies. We understood every aspect of the problems they are facing and so we will work towards it with full enthusiasm leaving no stone unturned.

To Begin With

To start the project, the AB team worked on building up a team and assigned the task to a set of SEO experts, professional bloggers, and social media marketers who could curate, promote and research the project simultaneously. The team was given detailed information about XYZ Concepts and their products to implement various strategies to market the products and brand. All criteria were examined in detail with a showcasing plan to be applied from that point.

REQUIREMENTS

We made a note of the considerable number of necessities to set XYZ to top the positioning The most basic prerequisites were dealt with in a sorted out manner. Notes were made to have a clear idea of what exactly was needed to implement for customers to crawl over the website. A reasonable brain map was made to follow the means to work on the task. After a few sources of info and conversations, we sifted the rundown as indicated by the prerequisites to take a shot at them successfully.

- Free Traffics: Boosting Google rankings will help you avoid huge expenses of advertising any business. Google ranking will provide a surge of traffic where you can pull in them to be your paying customers.

• Key player account: Using tools to create extraordinary watchwords to boost your business reflect your services. Choosing a keyword best suited for a buying intent and research intent will create local SEO campaigns and help to build services pages based on them.

• Optimize Content And Images: The content should be easy to understand and attract the customers to stay on your website. Great content will tend to increase traffic. Specialized words and phrases help in building competition and trends for various other similar companies.

• Technical SEO Analysis: The components included here are internal linking, site navigation, and organization, lightning page speed. When a website is easy to navigate people tend to stay on-site until they find the relevant solution.

Eye Catching Meta Description and Titles: Compelling content is more likely for a customer to click on your listing rather than competitors. Writing a high-quality and well-optimized page will provide high ranking.

Choosing the right platform: It is a very essential component in choosing the right platform to post the blogs as it will have a major impact on product marketing. Choosing the right platforms will bring in customers within time.

• Analysis: We should analyze our results as there will be times when we experience a failure. So rather than being discouraged, we need to come back and track our daily results, so we need to learn from them. We need to think like (What we need to change to improve our results?).

• SEO Analysis: It needs to be analyzed on the website. All the norms should be taken care of i.e. the SEO on the website needs to tie up with all the norms to prevent oneself from being blocked by the site.

Solution

Finding a solution was easily sorted out. Our team listed out several outcomes and solutions to enhance brand promotion, marketing of the products, and targeting a higher number of customers over the site. We penned down a list of things to exterminate XYZ across the United States.

Creating Responsive Website Structure

• Research for Local Keywords to increase the traffic
• Google Map rankings
• SEO Optimization
• Citation/Link building
• Optimized content creation

Research

People research for information in a lot more different ways. Thorough research was made to find the best strategies to implement for XYZ to achieve a good ranking page. When someone who needs a pest control product, will run a Google search to find the first few companies for an approach. So to be on top search we need to make a way for XYZ to top the spot. To make this spot on top of Google search we need to publish pages over the internet. As Google is the biggest search engine we need to follow a few steps to display webpages for a keyword such as Ranking, backlinks, and indexing.

Implementation

More traffic brings more inquiries, business, and conversions to a website. To rank XYZ on higher Google search we focused on:

Google My Business: To remain on top search, we first made sure to add XYZ business at Google My Business to appear in all the local searches where it displayed all the information about the company. To display business on Google maps adding location, address and phone number was a first step to do. Key Players: Users search for information in different ways over the internet. Even though we understand each keyword is different, they are all searching for the same question. Using various tools to appear in the best keyword search such as Google Keywords Planner, Search Console, Analytics, and Google Trends we can know what keywords people search for. To rank on Google, we need to create a page for every keyword as Google rank pages.

Blogging: A quality of long-form content will help to position on a topic of interest to your customers. It will create more visibility online. customers engage in good content, therefore, spending more time on your site. Good content tends to gain most inbound links and these links play a major role in Google ranking. Writing seasonal content and FAQ will help users to frequently visit the site. Citations and Backlinks: Collecting citations and links will increase customer reach and boost Google Ranking. Building high-quality links from trusted websites will increase the chances of ranking your website.

Accumulative Reviews: Online surveys are a significant source to persuade clients to pick your services.

Result

Once we were done implementing all the strategies that were planned as requested by XYZ Concepts we achieved our targets. We excelled at increasing XYZ Concepts search engine rankings. Their company took a huge turn over. They not only became visible on the search engine but also had a high demand for product sales.

We Were Told

We had no clue about how things functioned with blogging and SEO. With your SEO services, users are able to find our websites, products and services we offer. We heartily express our gratitude towards AB Branding for looking into our concerns, improving our quality services, and thinking out of the box to provide us their best SEO expert services. We have improved our brand relevance, product awareness, and most importantly quality sales of our products. Choosing AB Branding for our SEO services was the best decision we made.